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Monetization: How to develop user Persona to enable an effective monetization strategy
Personas allow us to develop features that can best serve the users’ needs, give organizations a common language to talk about their users instead of using themselves or their friends as the user of the product
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Growth: Self-Serve Sales Model (Part I) - How to use product qualified lead to enable growth
A deep dive into various aspects of self serve model such as when to use, risks and mitigation strategy, how to evaluate whether it is right for the business, how to launch, what to measure post launch, and what to do once the launch is successful.
Marketing Analytics: The Science and Art of Attribution Modeling (Part I) - An open problem
Discover the ever so tricky science behind the biggest unsolved challenge of Marketing
Data Science: Nurturing a data fluent culture that compounds growth
Creating a data fluent culture is hard but how are some companies able to do this
