
Leadership: Testing Ideas, Not Egos - How Phrasing Ideas as Hypotheses Fosters Collaboration and Innovation
Transitioning organization culture from 'I believe' to 'my hypothesis' is

Growth: Self-Serve Sales Model (Part I) - How to use product qualified lead to enable growth
A deep dive into various aspects of self serve model such as when to use, risks and mitigation strategy, how to evaluate whether it is right for the business, how to launch, what to measure post launch, and what to do once the launch is successful.

Marketing Analytics: The Science and Art of Attribution Modeling (Part I) - An open problem
Discover the ever so tricky science behind the biggest unsolved challenge of Marketing