Discover the ever so tricky science behind the biggest unsolved challenge of Marketing

‘By doing X (experiment detail) will help users achieve Y (What value does user get out of it — informed by your user problem) and thus will have a% impact on metric b in Z days’.

Getting pricing right is as important, if not more, as it is to get the product right. Pricing separates a self funded firm from an investor dependent firm. The startups that are able to get their pricing strategy at the center stage early on will end up surviving this new age of value investing