
Metrics: Twyman’s law - Any figure that looks interesting or different is usually wrong
The more unusual or interesting the data, the more likely they are to have been the result of an error of one kind or another

Metrics: ‘Satisficing’ Metric — Not all metrics need to be optimized
Discover the ever so tricky science behind the biggest unsolved challenge of Marketing

Leadership: The ASAP (As soon as possible) Antipattern — The Hidden Costs of ASAP Deadlines
Drop the word ‘asap’ asap from your vocabulary — do not use a self-destroying deadline to express urgency.