A/B testing and decision making using statistical tools is as much a science as an art

There are a few others issues that product managers and analytics have to deal with, most important of them all is the opportunity cost of running an A/B test.

Why firms that are working on solving real user problems fail to look at monetization, revenue, and profitability to fund their growth. I also explore ways to bring the virtuous cycle of ‘purpose driven profitability’ through monetization strategy.