Discover the ever so tricky science behind the biggest unsolved challenge of Marketing

‘By doing X (experiment detail) will help users achieve Y (What value does user get out of it — informed by your user problem) and thus will have a% impact on metric b in Z days’.

The art of decision making separates great leaders from good ones. As we rise through the ranks, it is our decisions that give us an identity, recognition, and promotions. It also means that every decision that we take as leaders has a high cost associated with it.