
Monetization: Product pricing for startups
Getting pricing right is as important, if not more, as it is to get the product right. Pricing separates a self funded firm from an investor dependent firm. The startups that are able to get their pricing strategy at the center stage early on will end up surviving this new age of value investing

Product Design: Behavioral psychology behind great products
Product is a dance of two souls — the user and the brand. It is your obligation to lead and to make your partner shine.

Growth: Reactivated users — A growth opportunity
Acquisition with habit oriented engagement and compelling retention strategy fuels true product growth.