Metrics: ‘Satisficing’ Metric — Not all metrics need to be optimized
Discover the ever so tricky science behind the biggest unsolved challenge of Marketing
A/B Testing: What to do when you do not have enough traffic on your site? (Part I)
A/B testing and decision making using statistical tools is as much a science as an art
A/B Testing: What to do when you do not have enough traffic on your site? (Part II)
There are a few others issues that product managers and analytics have to deal with, most important of them all is the opportunity cost of running an A/B test.
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