Getting pricing right is as important, if not more, as it is to get the product right. Pricing separates a self funded firm from an investor dependent firm. The startups that are able to get their pricing strategy at the center stage early on will end up surviving this new age of value investing

Product is a dance of two souls — the user and the brand. It is your obligation to lead and to make your partner shine.

Acquisition with habit oriented engagement and compelling retention strategy fuels true product growth.

Pricing is not set in stone, it is in motion — Keep iterating and identifying the changes. Run A/B test and keep incorporating the learning in the product, price, and packaging.

The objective of prototyping is not to get close to the final product as much as possible but to have enough fidelity to be able to collect feedback.

Pricing should never be done in silos. It must align with the overall company goal and strategy