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Product Design: Behavioral psychology behind great products
Product is a dance of two souls — the user and the brand. It is your obligation to lead and to make your partner shine.
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Growth: Reactivated users — A growth opportunity
Acquisition with habit oriented engagement and compelling retention strategy fuels true product growth.
Monetization: SaaS subscription pricing and packaging
Pricing is not set in stone, it is in motion — Keep iterating and identifying the changes. Run A/B test and keep incorporating the learning in the product, price, and packaging.
Product Design: Rapid prototyping for entrepreneurs and product managers
The objective of prototyping is not to get close to the final product as much as possible but to have enough fidelity to be able to collect feedback.
Monetization: Price is right — Monetization strategy (Part I)
Pricing should never be done in silos. It must align with the overall company goal and strategy
Monetization: Price is right — Monetization strategy (Part II)
Monetization strategy should be an enabler of growth by maximizing the value captured and using that to create more value for existing users or to create value for new users.
